Kiehl's wanted to emphasize the natural ingredients behind the biggest product launch in the company's 165 year history. Rather than producing the run of the mill ingredient story, we used 360º video to transport our audience straight to the source.
In total, we created seven 360º videos that we released one by one over the course of a week-long sampling and wellness program. We also distributed thousands of VR headsets across the globe to increase access to our content.
Role: Creative Director, Copywriter