Kiehl's has been around since 1851. Our clients wanted to educate consumers about the brand's rich heritage in skincare on social media without breaking the bank.
The challenge? Find an interesting way to communicate almost two centuries worth of anecdotes on a tight budget.
The solution? Think small. Really small.
Today, #InsideKiehls is the top performing post category for the brand's global markets.
Role: Copywriter, Photographer