The hardest part about establishing Purina Dog Chow's social strategy isn't adapting to a rapidly changing landscape at a moment's notice. The really difficult part is coming to work every day only to be reminded of how badly you want a dog.
Dog Chow has a following of over one million dog lovers across multiple platforms. They were also one of the top ten engaging Nestle brands on Facebook in 2013 and 2014.
The Boston Marathon bombings sent a shockwave through the international running community, a band of athletes that PowerBar treats more like family than customers.
Stronger Together is a print and digital campaign that celebrated athlete solidarity and awarded a handful of resilient individuals bids to run in the 2014 Boston Marathon.
I was incredibly lucky that my first "real job" out of college was to start a beer company in New York City from scratch. The concept was to provide starving artists with an affordable beer that didn't taste like water. Each production run would feature the artwork of a new local artist.
As Chief Brand Officer, I learned a lot, drank a lot, and met a lot of really fantastic people.
Over 1.4 million New Yorkers struggle to put food on their tables every day.
@STREETFOOD_ is an Instagram project meant to raise awareness for all the wasted food on our city's streets. It's a light-hearted way to make people realize that New York's hunger problem is right outside our doors.
Kiehl's has been around since 1851, much longer than most skin care companies. The brand came to us looking for a creative idea that would educate consumers about the company's heritage.
The challenge was to communicate almost two centuries worth of anecdotes without breaking the bank. Our solution was to think small. Really small.
Today, #InsideKiehls is the top performing post category for the brand's global markets.