Establishing a social strategy for America's leading dog food brand and helping them grow a loyal community of over one million dog lovers. Dog Chow was one of the top ten engaging Nestle brands on Facebook in 2013 and 2014.
The Boston Marathon bombings sent a shockwave through the international running community, a band of athletes that PowerBar treats more like family than customers.
Stronger Together is a print and digital campaign that celebrated athlete solidarity and awarded a handful of resilient individuals bids to run in the 2014 Boston Marathon.
Over 1.4 million New Yorkers struggle to put food on their tables every day.
@STREETFOOD_ is an Instagram project meant to raise awareness for all the wasted food on our city's streets. It's a light-hearted way to make people realize that New York's hunger problem is right outside their door.
I was incredibly lucky that my first "real job" out of college was to start a beer company in New York City. I learned a lot, drank a lot, and met a lot of fantastic people.
Kiehl's has been around since 1851. That's over 160 years of brand heritage material, more than just about every skin care company still in operation today.
Our challenge was to communicate a sense of permanence through the retelling of almost two centuries worth of anecdotes. Our solution was to think small. Really small.
Today, #InsideKiehls is the top performing post category for the brand's global markets.